What Makes People Buy!

March 6th, 2008

Hi

Ive just spent the last three days editing the James Mconnell interview that the amazing crew did in september 07. OK! I know that six months on I should of done something sooner, but trust me when I tell you that running a seminar can rule your life.

I was in Cyprus in November last year and I remember having lunch and dinner with Mark Anastasi and sharing our stories off the last few years for both of us. I think back to those conversations we had and at the level of experience we both spoke at, but I also remember exactly one year previosly when I had no experience in the seminar business, and how even Mark Anastasi himself knew nothing about seminars himself 3 years previous to that.

My point being that anything is possible with the right mentality, attitude and focus - its simply being pig headed enough to push towards yours dreams…. there no magic bulllet, its a matter of simply knowing what you want and taking action.

Wishing YOU the Best!

Jason Cohen
http://www.WebBizDvds.com

"The Insider Secrets Of How Google Will Take You From Complete Beginner To Top Gun Maverick And Generate An Avalanche Of Cash For You In 30 Days Or Less... For FREE" - Amazing FREE DVD awaits you... and FREE Bonuses worth $656.97 (Only 17 Left)

A New Resource That Can Help You Skyrocket Your PPC Profits

February 21st, 2008

I have received several emails from people after the reopening of
Gabor Olah’s Nitro PPC, asking me why there were only 300
spots available for the free trial and complaining that they did not
get a chance to get in the door!

http://www.retire-thisyear.com/nitroppc.html

After receiving email after email of people asking me to get more
membership openings for Nitro PPC I decided to give it a
shot. I began sending all of your emails to Gabor and writing him
personally on a daily basis asking him to open up an additional 50
spots.

For days I received no response then finally he wrote and told me
that he could not give out any further memberships. I begged him on
the phone for about an hour until he finally said okay.

http://www.retire-thisyear.com/nitroppc.html

However, he is not giving me the additional 50 memberships I had
asked for, he is only allowing me to give out 23 more free trial
memberships. He said he can not accept any more then that,
so I have the last remaining Nitro PPC System memberships to pass
on to my subscribers!

After these spots are taken please do not write and ask me to have
Gabor open more spots because he has made it very clear that he will
NOT be allowing any more members after this last 23.

Here is the link to watch my 23 minute video about Nitro PPC and get
the last remaining Nitro PPC System memberships.
Make sure you secure yours before someone else does or you will not
have another chance for a very long time.

http://www.retire-thisyear.com/nitroppc.html

P.S. I understand that there has been a lot more people asking for
a chance to become a member than spots I was able to secure, but
that is all that he could promise me. I am sorry if you do not get
a chance to get in the door for the 3 month free trial,
but I did my best, so GOOD LUCK!

P.P.S. REMEMBER: there has already been hundreds of people achieving
huge success online using his software system, and this is
absolutely your last chance to become one of these success stories!

http://www.retire-thisyear.com/nitroppc.html

"The Insider Secrets Of How Google Will Take You From Complete Beginner To Top Gun Maverick And Generate An Avalanche Of Cash For You In 30 Days Or Less... For FREE" - Amazing FREE DVD awaits you... and FREE Bonuses worth $656.97 (Only 17 Left)

Why Are Dolly Parton’s Boobs Killing Her?

February 20th, 2008

I have a confession to make – yes, I’m a secret Dolly Parton fan! But it’s not what you think! I really enjoy her music and think she’s a great person (yes, honestly)!

Actually, it’s my wife who’s the real fan – but I’ll leave that for another day!

Anyway, the reason for this blog is the headline that caught my eye in the ‘National Enquirer’ – “Dolly’s Boobs Are Killing Her”.

OK, OK – now I’ve done it! But before you sign off, thinking I’m a perv who likes to read the tittle-tattle in mags like the NE, I’d like to give you some food for thought!

Well, there are very good marketing reasons for reading the popular press:
• To keep ‘abreast’ of popular trends that you can make money from (yes, pun intended!)
• To see who gets the publicity and why
• To pick up ideas for great headlines or copy to use in your own marketing materials
• To get product ideas
• And so on…

Oh – and there is occasionally some news, although most is pretty depressing and unreliable, even if it is hilarious and whiles away a train journey!

But back to my points about Dolly (yes, pun intended!).

The headline triggered a number of ideas in my head (yes, yes – apart from the obvious ones!). And just to keep this looking professional, I’ll use numbered bullet points to illustrate:

1. It’s a great catchy headline – well you’re reading this as a result, aren’t you? Can I use something similar in my own copy? Yes I can – I just did!

2. Dolly Parton is always news! Fame or notoriety both sell like mad (is there a day we don’t hear about Britney Spears, even if it’s for all the wrong reasons?). So use them to leverage your own marketing in whatever ways you can. You can use fame in a ‘hands off’ way – like I’m doing here. Or you can get a testimonial of your product from someone well known. Or you can offer books, DVDs, CDs or whatever by people who are currently in the public spotlight… and so on.

3. “Nobody can support the weight of that chest on such an itty-bitty frame” said a ‘friend’. Now (again, apart from the obvious), that made me think that there’s also a lesson there for any business! You can’t support a huge (and perhaps ‘glamorous’) shop-front or marketing campaign – or overheads and lifestyle – on the basis of an ‘itty-bitty’ business. You’ll need to develop a strong support system (the younger Dolly) and a worthwhile product that’s in great demand (Dolly’s voice and artistry). No service => no custom => no revenue => no business!

And so on… Yes I could go on, but I think you’ve got the point (and yes I’ve saved you from the worst puns!)

So, please have a little think about some of the points (!) above – and think how they are relevant to your own business!

Oh – and by the way, I’ll save you having to buy a copy of the National Enquirer – Dolly’s reputedly got back problems as a result of her front!

And the guy who put me on to the National Enquirer was none other than Greg Cesar – the ‘Adwords Czar’ and ‘Web Designer To The Stars’. And yes, his wife told me that she wonders why the heck he reads it, too!

If you’ve got some great headlines that made you read on… please share them with us by leaving a comment on the blog.

Bye for now!
John Thornely

"The Insider Secrets Of How Google Will Take You From Complete Beginner To Top Gun Maverick And Generate An Avalanche Of Cash For You In 30 Days Or Less... For FREE" - Amazing FREE DVD awaits you... and FREE Bonuses worth $656.97 (Only 17 Left)

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